You see one swing a month.
They play twelve rounds and hit two thousand balls between lessons. None of it reaches you, so every session starts by asking how it has been going.
AVA Golf for coaches — see every student's rounds, range sessions and strokes gained, then mark up the data itself. Free for coaches, forever.
AVA FOR COACHES
Everyone else lets you draw on a swing.AVA lets you mark up the whole game — their rounds, range sessionsand simulator work, scored in strokes gained.
Free for coaches, forever. No trial, no card.
M. HOLLOWAY — APPROACH STROKES GAINED · LAST 10 ROUNDS
SCRATCH BASELINE
Both bad rounds are wedge distances. That's the lesson.
VOICE NOTE 0:42
A swing video ends at the lesson. The scorecard doesn't.
Video can't tell you the cost.
A steep angle of attack is a fact. Whether it cost them four shots on approach last month is the thing you actually need to teach against.
The work goes unmeasured.
You give them something to practise and find out whether it worked from a story, not from the strokes. So does the student.
THEIR WHOLE GAME
Every round and session, one timeline.
You see what happened between lessons — what they practised, whether it held up on the course, and what it did to their handicap.
MAR 04
LESSON Wedge distance control Set the plan: three carry numbers inside 100.
BASELINE MAR 11
SESSION 84 balls, 50–90 yds Carry spread tightened from ±11 to ±7 yds.
SPREAD −4 YDS MAR 22
ROUND Pinehurst No. 2 83 (+11). Approach still the leak — 8 of 12 short.
APPR −4.9 SG APR 06
LESSON Review pass on the round Marked the dispersion plot, voice note on hole 5.
REVIEWED MAY 03
SESSION 112 balls, gapping Found the 17 yd hole under the 8-iron.
GAPPING FIXED MAY 17
ROUND Torrey Pines South 78 (+6). Greens hit up from 33% to 50%.
APPR +0.2 SG JUN 08
OUTCOME Handicap 9.8 Down 1.6 in 90 days. Wedges holding.
APPR +1.4 SG LESSON → PRACTICE → ROUND → OUTCOME
LESSON REVIEW
Mark up the game, not just the swing.
Every chart, plot and round in a student's account is a surface you can draw on, talk over and send back. This is the part no video app does.
01 — HIGHLIGHT A CHART
Circle the pattern they can't see.
Draw straight onto a dispersion plot, a gapping ladder or a strokes-gained chart. Your mark saves with the data, so it's still there when they open it at the range.
DISPERSION — 7 IRON · 142 BALLS AVG MISS 4.1 YDS LEFT × × × × × ×
Every miss is the same side. This is aim, not swing.
02 — VOICE-ANNOTATE A ROUND
Talk them through the hole that cost them.
Open any round, drop a voice note on the shot that went wrong, and pin it to that spot on the hole. They hear your read while looking at their own ball flight.
ROUND — HOLE 5 · PAR 4 · 402 YDS DOUBLE · −2.1 SG
0:38
0:21
2 VOICE NOTES ON THIS HOLE 03 — DRAW ON A STAT
Point at the number that matters.
Ring the category, add an arrow, write the instruction. Students stop reading four charts and start working on the one thing you circled.
OFF THE TEE
+0.4 Longer and straighter than his peers. APPROACH FIX FIRST
−4.9 The whole handicap sits here — 60–120 yds. AROUND GREEN
−0.8 Scrambling average; bunkers cost him. PUTTING
−0.9 Solid inside 8 ft, lag pace drifting. Coach's mark: this one line is your whole handicap. We fix wedges
first.
The data arrives
on its own.
From whatever your students already play with. Nothing to type in, nothing to chase down before a lesson.
Explore integrations
AND EVERYTHING YOU ALREADY DO
Swing analysis, included.
Frame-by-frame, drawing tools, voiceover and side-by-side comparison against their own best swings. It works the way you expect — and the numbers from that same session sit next to it.
FRAME 46 / 120 · 52° SHOULDER
FRAME-BY-FRAMEDRAWINGVOICEOVERSIDE-BY-SIDE
VIDEO SLOT LESSONS
Every review pass saves as a lesson.
The marks, the voice notes and the data they were drawn on stay together. Reopen any lesson months later and it's exactly as you left it — so you can show a student what you told them in March and what it did by June.
LESSON HISTORY — M. HOLLOWAY 6 LESSONS
JUN 08
Wedges holding up Reviewed 3 rounds. Carry spread stable at ±6 yds.
MAY 19
Torrey debrief Marked the approach chart, 2 voice notes.
APR 06
Pinehurst review pass Hole 5 voice note, dispersion highlight.
MAR 24
Gapping session plan Drew on the ladder — 17 yd hole under the 8.
MAR 04
First assessment Baseline strokes gained across 6 rounds.
Talk to them and book them, in the same place.
MESSAGING — WITH THEIR DATA ON SCREEN 2 UNREAD
Watched your note on 5. Should I just lay back off that tee?
3-wood there. Bunker is at 250, you carry 268.
CALENDAR — WEEK OF JUNE 09 · STUDENTS BOOK THEMSELVES
CoachNow charges $899/year for scheduling.
VERIFY
MON 9:00 11:00 —
TUE 8:00 2:00 4:00
WED — 1:00 —
THU 9:00 11:00 3:00
FRI 10:00 — —
WHY IT'S FREE
We don't need to charge the coach twice.
Golfers pay for AVA. Coaches make golfers better, and better golfers stay. Charging you a second time for the same data would cost us more than it earns.
$0 No trial, no card, no per-seat fee.
∞ Unlimited students on your roster.
ALL Every feature on this page, day one.
THEIRS Students own their data and their access.
Everyone draws on video. One of us reads the round.
COMPETITOR DATA — VERIFY BEFORE PUBLISH CAPABILITY AVA Golf Onform V1 CoachNow
Swing video analysis ✓ ✓ ✓ ✓
Annotate performance data ✓ — — —
Rounds and sessions on one timeline ✓ — — —
Strokes gained by category ✓ — — —
Auto-sync from trackers and monitors ✓ — — —
Voice notes pinned to data ✓ — — —
Lesson history ✓ ✓ ✓ ✓
Student messaging ✓ ✓ ✓ ✓
Scheduling included ✓ — — $899/yr
Cost to the coach FREE $25/mo $30/mo $25/mo
Full roster, sorted by strokes lost
Every student's rounds and sessions
Review, notes, messaging and calendar
Unlimited students, no per-seat fee
Golfers pay $25/month for AVA. Comparable coach platforms run roughly
$20–$50 per month, most charging separately for scheduling. SEE GOLFER PRICING →
Questions
Is it really free for coaches?
Yes. The coach product costs nothing, has no trial period and never asks for a card. Golfers pay for AVA; charging you for the same data on top of that would cost us more in lost coaches than it earns.
What do my students need?
An AVA account and at least one connected source — a round tracker, a launch monitor, or a CSV export. They can share as much or as little as they want, and revoke it whenever they like.
Do I have to stop using my current video app?
No. Plenty of coaches keep filming where they film and use AVA for the data their video app can't see. If you'd rather consolidate, swing analysis is included here too.
Where does the round data come from?
From whatever your student already plays with — Garmin, Golf Pad and other supported trackers sync automatically. Launch monitors and simulators come in by file, and GHIN keeps the handicap current.
Can I see a student's data before a lesson?
That's the point. Their roster card shows what's changed since you last met, sorted by strokes lost, so you can walk in already knowing what the session is about.
Who owns the data?
The golfer does. They grant you access and can revoke it whenever they like. You can't see anyone who hasn't connected to you, and nothing is shared with a club or a third party.
Is there a limit on students?
No. Roster size is unlimited and there is no per-seat charge, whether you teach six players or two hundred.
What happens to my lessons if I leave?
You can export your lesson history and notes at any time. Nothing is held hostage, and your students keep their own accounts either way.
Bring your roster in.
Create coach accountFree for coaches, forever. Your students keep their own accounts.